Jan. 20, 2006

GELITA Health Products launches CH-Alpha™ and betterjoints.com

The Web's growth has been and continues to be explosive and exponential. Along with this dramatic growth, the number of 45- to 65-year-olds logging on to the Internet has increased dramatically. For these baby boomers, a recently launched site sponsored by GELITA is exactly what the doctor ordered.

Called www.betterjoints.com, it’s a must-visit for anyone wanting to overcome chronic joint symptoms, a condition that affects nearly every baby boomer by the time he or she retires. Already, nearly 70 million Americans are feeling the pain and stiffness associated with chronic joint symptoms—a result of damage to the cartilage covering their joints that prevents their bones from rubbing together. Chronic joint symptoms, which include osteoarthritis, can limit a person’s physical activity and is the nation's third leading cause of disability.

Once thought to be a condition for which there is no cure, early treatments for chronic joint symptoms have been limited to analgesics and antirheumatics to manage the pain and inflammation. However, this is changing. What world-class athletes, such as multi-"Ironman" record holder Astrid Benöhr and triathlon star Timo Bracht, have known for decades, the general population is now discovering.

Their secret is now available for general viewing to those who log on to www.betterjoints.com. Along with general information about managing chronic joint symptoms, the site features CH-Alpha™, a dietary supplement developed by GELITA in response to decades of scientific research on collagen hydrolysate—often in athletes with rigorous training regimens. Within its active ingredient—collagen hydrolysate—CH-Alpha™ contains a collection of Bioactive Collagen Peptides™. These peptides are easily absorbed into the bloodstream during digestion and accumulate in joint cartilage, such as in the knees, shoulders and hips. Within the joint cartilage, collagen hydrolysate enables the body to support new cartilage tissue. Taken once daily, CH-Alpha™ has been shown to stimulate the growth of new cartilage tissue, protecting joints from the effects of overexertion or aging. In preliminary studies, collagen hydrolysate is proven to stimulate cartilage metabolism and increase cartilage synthesis by a factor of 2.5.

CH-Alpha™ is recommended for baby boomers, competitive athletes, recreational exercisers, those engaging in repetitive motion activities or who are overweight and sedentary—people most affected by chronic joint syndrome. For more information about improved joint function and maintaining an active lifestyle, log on to www.betterjoints.com.

CH-Alpha™, which contains 10 g of collagen hydrolysate, is a safe and natural supplement known to help rebuild cartilage and promote joint health with increased motion and flexibility. A daily dose of CH-Alpha™ allows collagen hydrolysate to reach the joint cartilage. In time, cartilage strength and thickness will increase, and overall joint function and health should improve. Collagen products have been used for many centuries for therapeutic purposes, and are recognized as safe components of pharmaceuticals and foods by the Food and Drug Administration (FDA) Center for Food Safety and Nutrition. For more information about CH-Alpha™, log on to www.betterjoints.com.

For more information, please contact:

Marla Bianchini
Phone: 712-943-0393
marla.bianchini@gelita.com

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